Design agency teams up with TV star
A Derby design company has landed a deal to create a new website for one of the hottest stars of reality TV.
Fashion-conscious Rosie Fortescue and her well-heeled co-stars have hit the headlines after finding fame in cult show Made in Chelsea.
But when she wanted help with a new blog giving style tips to her fans she snubbed the high-profile London agencies in favour of Warm & Fuzzy.
The Friargate-based company launched the AtFashionForte site last week at a glitzy showbiz party in the heart of London’s most glamorous neighbourhood.
And managing director Lee Flanaghan, 39, revealed that the project came about via a chance meeting on a social media site.
He said: “My wife and I are big fans of the show and we noticed on Twitter that Rosie was looking for someone to design her blog.
“I presumed she would be inundated with offers by some of the London design companies as the show is so popular at the moment.
“But to my delight she tweeted back, arranged a meeting and said I really understood what she was trying to achieve.
“It just goes to show that there is nothing ventured, nothing gained. Hopefully it will open up new markets for us.”
Made in Chelsea, currently in its second season on E4, follows the exploits of a group of socialites as they frequent the bars and boutiques of London’s West End.
Rosie, 21, who attended the same boarding school as Kate Middleton and supermodel Sophie Dahl, now hopes the website will lead to collaborations with leading fashion brands.
She said: “Working with Lee has been great fun. He has a real eye for design which is the all-important thing in fashion.
“I’m delighted with the look of the site. Hopefully it will continue to grow and go on to become a great success, as the fan feedback has been amazing so far.”
The blog, which has already attracted tens of thousands of hits, reviews the clothes the cast are wearing and how people can recreate the look.
It was launched last week at a star-studded party at a gallery on Chelsea’s famous King’s Road.
As well as other cast members, Lee rubbed shoulders with celebrities made famous by Britain’s Got Talent and modeling show Dirty Sexy Things.
He added: “This project was an ideal way to kick-start the launch of our new London studio, which complements the Derby one perfectly.”
Lee set up Warm and Fuzzy in 2008 after working for other design companies on a number of high profile accounts including Cartier, Chanel and Dunhill.
The agency now designs logos, websites and marketing materials for regional, national and international clients of all sizes.