Moggs Marketing Communications Ltd - TOP TIPS
Tip Number 1. Many business directors confuse “Marketing” with “Advertising”. Marketing is the process you go through to determine the market opportunity…”is there a market for my product?”. Some businesses jump straight to the advertising or promotional stage (marketing communications) without fully understanding the market environment in which their business competes. This is often why they become disappointed with the lack of results/ROI.
Tip Number 2. It’s a fact that everyone competes in a very crowded marketplace these days. So being distinctive, impactful, targeted and relevant in your marketing communications is absolutely critical! Don’t waste money on “me too” messages.
Tip Number 3. Don’t try and do this stuff yourself. Use experts to guide you and remember that there are loads of people who can make websites, adverts and brochures look pretty but many don’t grasp the real business delivery issues associated with the investment. Be sure to ask for relevant credentials before you hire anyone to work on your marketing and communications.
Roger Moggs is Managing Director of award-winning Moggs Marketing Communications Ltd, based here at Friar Gate Studios. Moggs is a full service marketing communications consultancy specialising in business-to-business market sectors. Services include Marketing Planning; Advertising; PR; Website design and production; Direct Marketing; Graphic design; copywriting and exhibition support. Please visit: www.moggs.org Tel: 01332 258324 Email: roger@moggs.org