Essential Move for Sharon
A Derbyshire marketing company is celebrating the start of its third year in business by being the latest creative industries business to move to Friar Gate Studios in the city centre.
Sharon Stevens-Cash set up Essential Marketing Solutions in 2008 having previously worked as Marketing Manager for the former urban regeneration company Derby Cityscape - at a time when many businesses were thinking about cutting back.
She has bucked the recession and quickly expanded the business – working with a wide range of clients from the Arts to inward investment, from her current base in Aston-on-Trent.
She said: “It was extremely daunting to set up a new business in such a challenging economic climate and particularly when marketing budgets were in danger of being cut as they had in previous recessions.
“Thankfully, the marketing industry does seem to have weathered the storm and I have been particularly fortunate to work with a wide range of businesses and organisations who recognise that marketing is essential in this climate to increase the bottom line and improve competitive edge.
“I have been particularly proud of the work I have done with Marketing Derby and for a variety of festivals including the 2010 Derby Festé which has been hailed as the best attended annual event so far and the marketing campaign even included setting up a publicity stunt at the Edinburgh Fringe Festival.
“I have also worked in partnership with several other locally-based marketing professionals to bring in expertise for clients’ specific requirements including my sister’s online marketing company, Essential New Media.
“I am particularly delighted to be moving to Friar Gate Studios as I was involved in its creation whilst working at Derby Cityscape.
“As well as enabling me to expand that network of fellow professionals and to be at the heart of the expanding creative industries in Derby, it will benefit my business to be in a city centre location and have access to a range of excellent business support services at Friar Gate Studios.”
Media enquiries:
Sharon Stevens-Cash, Essential Marketing Solutions, Tel: 0776 4616 828; Sharon@essentialmarketingsolutions.co.uk