Events Diary
We are currently in the process of planning our 2012 events please view Events page regularly for forthcoming events
Rolls-Royce - How to market a jet engine
(and why it’s different from marketing an MP3 player)
Date
Wednesday 21st September 2011
Time
18:00 - 20:30
Location
Friar Gate Studios - Café bar
One of Rolls Royce’s most senior marketing executives, Richard Goodhead (Vice President of Market Assessment) will be the guest speaker at a free networking evening at Friar Gate Studios in Derby on Wednesday 21st September.
Rolls-Royce was recently voted the UK’s number one business brand and in 2010 achieved sales over £10 billion. With 39,500 employees globally, the company sells power systems and its engines feature in aeroplanes designed by all the major airframers, including Boeing and Airbus, operating in over 50 countries.
Richard will talk about how the Derby-based company markets and sells jet engines to business customers. He will explain how the marketing used to sell a jet engine to a business for hundreds of millions of dollars – whilst it shares common principles – is dramatically different in practice from marketing a consumer product like an MP3 player to the general public.
Richard’s talk will be of huge value to anyone selling products and services to businesses, or those selling marketing services to B2B customers. His presentation will touch on a broad range of strategic and tactical marketing issues including: understanding customer needs and decision making criteria; product development; campaign management; the customer relationship, advertising, promotion and branding.
Richard Goodhead is Vice President Market Assessment at Rolls-Royce, responsible for providing strategic understanding of customers, competitors, market and economic trends to lead high-level decision making and strategy. Starting his career as an undergraduate trainee, Richard has held a number of senior positions at Rolls-Royce including Head of Marketing, and Product Strategy Executive, where he was integrally involved in securing the exclusive position of Rolls-Royce’s Trent XWB engine on the Airbus A350-1000.
Book now!
Anyone interested in business and is welcome to attend the evening. Please RSVP as soon as possible to fgs@friargatestudios.co.uk so we can cater correctly for drinks and snacks, which will be available at no cost.
The evening will start at 6pm with Richard Goodhead speaking at 6.30pm for around 45 minutes including Q&A. Afterwards, guests will have the opportunity to continue networking until 8.30pm.
Designing trains, planes and automobiles
Luis Chomiak, International Transportation Design Consultant
Date
Wednesday 9th November 2011
Time
18:00 - 20:00
Location
Friar Gate Studios - Café bar
The Linney Group - how a small design business grew into large marketing services agency
Michael Fisher, Managing Director, Linney Design
Date
Thursday 15th March 2012
Time
18:00 - 20:00
Location
Friar Gate Studios - Café bar